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Bad Bunny and the Transnational Pulse of Latino Culture: Exploring the IAI Collections

Bad Bunny’s performance at this year’s Super Bowl was more than a musical highlight — it was a cultural statement. In a single moment, the global reach of Latin American and Caribbean communities in the United States was powerfully reaffirmed, reminding us that Latino culture is not a peripheral influence, but a foundational force in shaping American identity.

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Bad Bunny’s performance at this year’s Super Bowl was more than a musical highlight — it was a cultural statement. In a single moment, the global reach of Latin American and Caribbean communities in the United States was powerfully reaffirmed, reminding us that Latino culture is not a peripheral influence, but a foundational force in shaping American identity.

This moment invites reflection on the Ibero-Amerikanisches Institut's (IAI) extensive archival holdings — a living record of the deep historical and ongoing connections between Latin America, the Caribbean, and the United States.

The IAI’s Audio Library preserves rare audio materials (external link, opens in a new window) documenting Puerto Rican music and the evolution of Latin American diaspora soundscapes in the U.S. Among them is a pivotal chapter in musical history: the emergence of modern salsa in 1960s and 1970s New York, where musicians from Puerto Rico, Cuba, and the Dominican Republic forged a new urban aesthetic through collaboration — a testament to the creative power of transnational exchange.

Beyond music, the IAI’s Collections reveal broader narratives: diaspora studies, historical cartography, political posters, and archival documents tracing territorial transformations in the U.S. Southwest — including materials from the era when Texas, California, and vast regions of today’s United States were still part of Mexico.

Visual culture is equally represented: artworks and publications that engage with Latinx identity, migration, and cultural hybridity — reflecting how artistic expression has long been a site of resistance, memory, and belonging.

Central to research in these collections is the Chicano Database (external link, opens in a new window), licensed by the IAI, which offers comprehensive access to key fields: Chicano/a Studies, Puerto Rican Studies, Mexican-American History, Migration, Literature, and Cultural Studies — a vital resource for scholars of Latino experiences.

Together, these holdings offer more than historical insight — they provide a window into the dynamic, ever-evolving processes that continue to shape the United States. And they make one thing clear: Latino culture cannot be understood in isolation. It is, by its very nature, transnational.

Mural “Hope, Respect, Jobs, Dignidad” in Pilsen / Chicago
Mural “Hope, Respect, Jobs, Dignidad” in Pilsen / Chicago Adam Jones from Kelowna, BC, Canada, CC BY-SA 2.0 (external link, opens in a new window), via Wikimedia Commons
Colourfully painted door with a salsa band
Salsa musicians in New York City, 1970s  Paul Sableman, CC BY 2.0 (external link, opens in a new window), via Flickr
Painting of a woman wearing a dress, sun hat, and rifle on a bridge pier
Mural from Chicano Park, Barrio Logan, San Diego, California Smedpull, Public domain, via Wikimedia Commons
Map of Mexiko from 1821
Map of Mexiko (Imperio Mexicano) 1821 Jaimiko, Public domain, via Wikimedia Commons